​​​​​​​Winter Fair Treats reinterprets canonical winter fair delicacies through the lens of Victorian folklore and pagan, totem-like imagery.
The collection is built around traditional festive treats - caramel apples, honey-anise-lemon cookies, roasted chestnuts, and hot cocoa - each deeply rooted in winter fair culture and seasonal rituals.
Slightly eerie engraved characters reference Victorian fairs and folk symbolism, while premium finishes such as foil stamping and embossing add warmth, tactility, and refinement.
Each package carries a distinct emotional tone, transforming familiar festive foods into collectible narrative objects and creating a cohesive, elevated winter experience.
My Role: Concept & Art Direction /Packaging Design /Illustration /Typography /3D Visualization