Asceza is a conceptual skincare brand designed for a premium cosmetic clinic — a place of sterile control and structured beauty.
The project explores the idea of “Organic, but without romance”, where every element follows the logic of restraint.

The identity merges clinical minimalism with Art Deco geometry, creating a visual system that feels both sterile and ornamental.
From architecture to packaging, Asceza eliminates everything unnecessary, leaving only form, precision, and silence.