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MEANU Wellness Branding, Packaging & 3D Design

MEANU is a wellness brand concept for a yoga and massage studio, designed by Maria Stolts. The project combines brand identity, packaging design, responsive web design and 3D visualization.

Inspired by slowness, care and embodied presence, the visual language blends wabi-sabi and neutral futurism. Quiet typography, forest green accents and tactile materials connect the studio, product packaging and digital experience.

The case study presents the MEANU logo, color palette, typography, staff uniforms, wellness packaging, studio visualizations and desktop and mobile website concepts.

MEANU wellness studio entrance beside a dark stone engraved with the brand wordmark and fine gold veins.
MEANU lowercase wordmark with the tagline slow down, begin anew and an explanation of the logo concept.
MEANU brand color palette: off-white paper, silver aluminium, charcoal, pale yellow and forest green.
MEANU staff uniform concepts in muted green beside a warm spa interior with stone walls and a treatment bed.
Geologica and Inter typography specimens with MEANU brand stationery and a yoga class schedule.
MEANU printed yoga mat beside a sculptural studio interior with warm lighting and arched forms.
MEANU spa interior concept with stone textures and a website layout for the wellness product collection.
MEANU packaging concept with a metal tin, green and cream carton, tablets and a textured white bar held in a hand.
MEANU green label design applied to clear pump bottles, with a flat label detail above the product renders.
MEANU wellness packaging collection with pump bottles, jars, dropper bottles, gift boxes and a branded paper bag.
MEANU responsive website concept displayed on two smartphones and a laptop, featuring yoga imagery and bold typography.
MEANU website sitemap connecting Home, About, Yoga Studio, Massage and Shop pages.
MEANU website philosophy page with green typography, class descriptions and a sunlit yoga studio photograph.
Closing slide of the MEANU design case study with green thank-you typography and a close-up of a leaf.

Looking for distinctive wellness branding or packaging? Contact me to discuss brand identity, packaging design, 3D visualization and websites for yoga, spa and wellness brands.

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