How I Designed a Multi-Petal Concept for Feminine Hygiene Packaging — and Why It Was Never Launched
- Maria Stolts
- Jun 29
- 2 min read
What This Project Was About
This was a redesign concept for a line of feminine hygiene pads. The brand wanted a packaging refresh, and I proposed not just a new look, but a complete rethinking of the visual identity. The core idea was a multi-petal flower system — a metaphor for softness, layering, and femininity — used to differentiate each product type through color and form.
Where the Flower Concept Came From
The inspiration came from associations: the multilayered structure of a pad reminded me of flower petals. I was looking for imagery that felt familiar but not clichéd. So we moved away from typical visuals like daisies or lotuses and developed a custom visual language through abstract, soft, multi-petal floral forms.
Each flower represented a specific product type. The color palette was built around nude, yet saturated tones — delicate but clearly distinguishable on the shelf.
How I Designed the Concept
I drew each flower manually in Illustrator, building its form layer by layer
I created several packaging layouts based on a real pattern
I modeled a pad in 3D using the client's reference and integrated it into the mockup
Why the Concept Wasn't Approved
Although the concept was initially received with enthusiasm, the client eventually decided to stay closer to the original composition and color scheme. We redesigned the packaging in a more traditional, pharmacy-inspired style. The floral version was set aside — but for me, it remains a strong, thoughtful concept.
What I Feel About It Now
This is one of the projects I’m truly proud of. It was about respect for the body, about structure, softness, and visual harmony. Even though it wasn’t launched, it became a part of my visual language — and now, part of my blog.
Find more pictures of the project on my Portfolio page
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